It’s All About the Subject Line

It’s All About the Subject Line

[Updated 1/3/18] Your newsletter subject line has a huge impact on the opening rate of your e-newsletter. The more personal and intriguing, the higher the opening rate. To help you craft a subject line that leads to clicks, here are some tips: Short and Simple The...
Should You Stop Your Direct Mail Campaign?

Should You Stop Your Direct Mail Campaign?

[Updated: 1/26/18] SCENARIO: In your direct mail campaign you are sending out 7,500 mailers every 3 months to the same list you purchased three years ago. You have three different offers you rotate among. Your piece is an oversized postcard with the same information...

4 Secrets of Blogging

[Updated 1/17/18] If your dental practice is thinking about starting a blog or looking for ways to improve your existing one, here are some helpful tips to guide you! Getting your practice seen online over all of the other dental practices in your area can be a...
Why Aren’t My Prospects Responding?

Why Aren’t My Prospects Responding?

If they didn’t respond to your latest offer, does it mean they will never respond? There are many reasons why people don’t respond to an offer, such as: They were out of town They have a lot of reading material in a pile and haven’t been able to get to it They didn’t...
Skip to content