How to Strengthen Your Headline
When it comes to your headline you simply don’t just want to state the claim of your offer, for example-“Stop Smoking,” “Lose Weight”, etc. You want to increase the impact…
Should You Stop Your Direct Mail Campaign?
[Updated: 1/26/18] SCENARIO: In your direct mail campaign you are sending out 7,500 mailers every 3 months to the same list you purchased three years ago. You have three different…
Breathe New Life into Your Marketing (Step 1)
One day you’re going like gangbusters. Your marketing couldn’t be better. It’s bringing in all the clients you need. You’re busy and on top of the world. Then you start…
