How to Strengthen Your Headline

When it comes to your headline you simply don’t just want to state the claim of your offer, for example-“Stop Smoking,” “Lose Weight”, etc. You want to increase the impact and strengthen your headline and get your reader to continue on...
Should You Stop Your Direct Mail Campaign?

Should You Stop Your Direct Mail Campaign?

[Updated: 1/26/18] SCENARIO: In your direct mail campaign you are sending out 7,500 mailers every 3 months to the same list you purchased three years ago. You have three different offers you rotate among. Your piece is an oversized postcard with the same information...
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