Newsletter Tip

Your newsletter is all about THEM: I know, you just love seeing your business branding everywhere, but unless you have a widely recognizable brand, do not overload your newsletter with massive branding or it will look like a sales letter not a newsletter.

Segmenting Yields More Profit

It’s important to segment your customers, clients and patients according to their value to your company. When you do this it allows you to outline a more effective marketing communication strategy where you can then spend more on those customers who are most...

Are You Doing These 3 Things?-Part II

Last week we talked about two of the three most common things we find businesses are not doing when we start helping clients with their marketing. The first two were— 1. Money on advertising is spent more on brand building and less on direct response. 2. Most...
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