Mar 22, 2010 | Traditional Marketing
There are many ways to improve the response rate of direct mail campaigns. Although we are going to focus on direct mail as an example, many of these strategies can be used in other mediums. You would do well to think how you could transfer these to the advertising...Sep 28, 2009 | Traditional Marketing
If you aren’t looking to get response from an ad, flyer, email, your website, etc then there is no need to use a deadline. But for those of us who do not have the luxury of spending our advertising dollars without inciting interest or some type of response, a...