Getting Response From Direct Mail

There are many ways to improve the response rate of direct mail campaigns. Although we are going to focus on direct mail as an example, many of these strategies can be used in other mediums. You would do well to think how you could transfer these to the advertising...

Why Use a Deadline and Deadline Variations

If you aren’t looking to get response from an ad, flyer, email, your website, etc then there is no need to use a deadline. But for those of us who do not have the luxury of spending our advertising dollars without inciting interest or some type of response, a...
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