Marketing is a complicated subject, and, as a practice owner, knowing where to spend and how much to spend can be even more challenging. Luckily, there is an easy way to understand where your highest chances of success come from and where you may need to focus some of...
It would be great if everyone who visited your website scheduled an appointment right away, but this is not the case. There are many reasons why someone may go to your website, they’re new to the area, they need a certain procedure, friends or family told them...
The Importance of SEO and How You Can Make It Work For You We assume you have jumped on board with how important it is to create your own content. More than just creating your own content, you need to create your own GREAT content. But what is the point of creating...
How important is patient retention? The value of retaining existing customers or patients is probably undervalued by the majority of business/practice owners. There are many statistics that prove the value of customer retention. According to the book Marketing...
[Updated 12/22/17] Are You Advertising on Facebook Yet? You Should Be! Facebook’s advertising offers your practice a truly targeted approach so you reach the right people. Unless you are targeting lifeforms on Mars, Facebook has everything you need. With over a...
