Should You Stop Your Direct Mail Campaign?

Should You Stop Your Direct Mail Campaign?

[Updated: 1/26/18] SCENARIO: In your direct mail campaign you are sending out 7,500 mailers every 3 months to the same list you purchased three years ago. You have three different offers you rotate among. Your piece is an oversized postcard with the same information...
How to Claim Your Google Business Listing

How to Claim Your Google Business Listing

97% of consumers search for local businesses online. This makes being found on Google more important than ever. One place to start is with your FREE Google listing. In order to claim your listing, your practice must have a physical mailing address and there should be...
20 Marketing Mistakes

20 Marketing Mistakes

20 Marketing Mistakes by Jay Abraham & Kathy Jiamboi Are you guilty of any of these marketing mistakes? For over 20 years we have implemented, studied, tracked and analyzed marketing efforts and have learned a thing or two. Mistake #1 – Not testing all of...

4 Secrets of Blogging

[Updated 1/17/18] If your dental practice is thinking about starting a blog or looking for ways to improve your existing one, here are some helpful tips to guide you! Getting your practice seen online over all of the other dental practices in your area can be a...
Why Aren’t My Prospects Responding?

Why Aren’t My Prospects Responding?

If they didn’t respond to your latest offer, does it mean they will never respond? There are many reasons why people don’t respond to an offer, such as: They were out of town They have a lot of reading material in a pile and haven’t been able to get to it They didn’t...
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