What is your marketing investment? Although marketing is viewed as an expense to your business, it really is an investment – and one of the best investments, because the return on investment can be much greater than traditional forms of investing. What is the one...
You have possibly heard practice owners whining that their online marketing strategy is simply not working. We actually hear it a lot. When we ask them exactly what their internet marketing strategy is, we hear a similar story. Where internet marketing is concerned, a...
The first marketing shift was the internet. Then websites came to the forefront. I remember we created a website for a customer in 1998. All it really was was an electronic brochure. Some websites are still like that today. No lead generation mechanisms, just a static...
Have you committed to a marketing system for your business? This past weekend my aunt and uncle celebrated a very special occasion, their 50th wedding anniversary. It was fun to be together with my family to commemorate a truly heartfelt occasion. When I think of 50...
In this day and age, being aggressive and not afraid to go head-to-head with your competitors means you’re a shoe in, right? Wrong! You have to be different, creative. Who is your marketing competition? What ultimately sets you apart? What is Your niche’?...
