Marketing As An Investment
What is your marketing investment? Although marketing is viewed as an expense to your business, it really is an investment – and one of the best investments, because the return…
Online Marketing Strategy: 5 Foolish Errors People Make
You have possibly heard practice owners whining that their online marketing strategy is simply not working. We actually hear it a lot. When we ask them exactly what their internet…
Probably the Biggest Marketing Shift I’ve Seen, Ever
The first marketing shift was the internet. Then websites came to the forefront. I remember we created a website for a customer in 1998. All it really was was an…
Having a Marketing System in Place
Have you committed to a marketing system for your business? This past weekend my aunt and uncle celebrated a very special occasion, their 50th wedding anniversary. It was fun to…
You may have won the Battle, but are you winning the War?
In this day and age, being aggressive and not afraid to go head-to-head with your competitors means you’re a shoe in, right? Wrong! You have to be different, creative. Who…
