Marketing As An Investment

Marketing As An Investment

What is your marketing investment? Although marketing is viewed as an expense to your business, it really is an investment – and one of the best investments, because the return on investment can be much greater than traditional forms of investing. What is the one...

Probably the Biggest Marketing Shift I’ve Seen, Ever

The first marketing shift was the internet. Then websites came to the forefront. I remember we created a website for a customer in 1998. All it really was was an electronic brochure. Some websites are still like that today. No lead generation mechanisms, just a static...
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