As a consumer, you most likely appreciate personalized service and meaningful interactions with a brand before you purchase a particular product or service. You may first be attracted to the brand because you picked up a shiny brochure or saw a catchy social media...
What you’ve got that corporate dentistry never will. Yes, they are popping up all over and scooping up private practices left and right, but, here’s the good news: not every person on this planet wants a cookie-cutter, impersonal,...
[Updated 11/2/17] Why Your Practice Needs to Focus on the Patient Experience A couple of years ago, during a webinar, I discussed the importance of being aware of the pathway your patients follow on the way to their first appointment with you, and how the different...
