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The Problem with Your Reputation

The Problem with Your Reputation

Your reputation is probably the single most important factor in building your practice. You already have one. It’s either great, good, not so good or, perhaps, even non-existent. A positive reputation is one of the most powerful marketing assets your practice has to...

Probably the Biggest Marketing Shift I’ve Seen, Ever

The first marketing shift was the internet. Then websites came to the forefront. I remember we created a website for a customer in 1998. All it really was was an electronic brochure. Some websites are still like that today. No lead generation mechanisms, just a static...

Has Your Practice Embraced Video Marketing?

[Updated 10/13/17] WHY VIDEO MARKETING IS IMPORTANT TO YOUR DENTAL PRACTICE Utilizing video for your practice is important, and delivering content through video has become one of the most popular and effective ways to market your business. Through informative videos...
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