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Are You Wasting Money On Your Mailers?

Are You Wasting Money On Your Mailers?

To understand if you are allocating your marketing dollars effectively, you need to be able to measure the campaign’s success. One easy way to track the success of your advertising dollars is to use a call tracking number. Whether you are sending out a mailer, running...
Marketing As An Investment

Marketing As An Investment

What is your marketing investment? Although marketing is viewed as an expense to your business, it really is an investment – and one of the best investments, because the return on investment can be much greater than traditional forms of investing. What is the one...

Are You Doing These 3 Things?

When I’ve had the opportunity to help clients with their marketing, there are three things I usually find when we meet for the first time. I am going to let you in on these three things. If any of them rings true with you and you make the changes I am suggesting, you...
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