Failure or Success? It's Always Success

I recently read a book titled, A Happy Pocket Full of Money. I enjoyed it so much that I read it in less than a day. The book is about universal laws, quantum physics and energy. In a nutshell, we are the creators of our own situations and circumstances. You probably...

Customer Relationship Strategy-Ingredient #5

Over the past five weeks we have covered four main ingredients to building a customer relationship strategy, a necessary part of your marketing plan. To view the previous four ingredients, start here. The last ingredient is one that is becoming more and more critical...

Segmenting Yields More Profit

It’s important to segment your customers, clients and patients according to their value to your company. When you do this it allows you to outline a more effective marketing communication strategy where you can then spend more on those customers who are most...
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