Thinking of starting a blog? Blogging can not only improve your brand recognition but expand your customer base as well.
A perfect example of how blogging can do great things for you is Gary Vanyerchuck. If you don’t know about him, he’s someone to find out about if you are considering the value of blogging. He started a daily wine video blog, talking about and tasting different wines in the video. He showed his passion for wine and built up his local family wine business in New York and from doing the blog started a mail order wine business too. Since then, he has become an author with a book titled, Crush It (all about how he did this whole thing), The Thank You Economy, and his most recent book, Jab, Jab, Jab, Right Hook (2013). So, he has turned his blogging and his passion into yet another revenue stream.
Here are the nuts and bolts and the top six reasons you should start blogging today:
- Blogs are a great way to establish credibility as an expert. Blogging can help you legitimize yourself as an expert in a your given field of expertise and expand your presence online. According to Social Media Today, blogs are rated as the 5th most trusted source for accurate online information.
- Blogging will help you build connections. Blogging can help you discover individuals who share the same thoughts and opinions as yourself. Sharing your knowledge with others will help build stronger connections and attract like minded people to you.
- Blogging keeps you actively involved. Since blogs are best when they are frequently updated, it makes it easy for you to stay updated on the latest news or information involving your business or industry.
- Blogs are a terrific way to give help. One of the reasons to blog is to offer information that can help people who are having the same experiences you have already experienced or who share the same passions as you.
- Blogging is a FREE way to market your business. Enough said.
- Your blogs can be re-purposed. I use it in email, I put it on my blog site, use it on social media, I use the material when speaking, etc. There are lots of other ways to re-purpose this type of information, thereby leveraging the time you spent writing one blog.
- Blogs improve your SEO. They increase traffic to your website and tell Google that you are frequently updating your site and sharing valuable content, increasing the likelihood of your site being found in search.
A study done by ThinkCreative found that Small businesses that blog get 126% more lead growth than small businesses that do not.