Video Marketing

Why Video Marketing Is Important to Your Practice

[Updated 2/15/18]

Are you creating videos, like the one featured below, to enhance your online visibility?

In a world where content is taking up space everywhere, it is important that your content captures the attention of the consumer more than your competitors.

Why is video marketing effective?

1.) Video improves your SEO

You are always looking for ways to improve your SEO, and video can assist you in doing just that. In a recent study conducted by Comscore, it was determined that adding video to your website can increase your chances of appearing on the front page of search results by as much as 53 times.

2.) People spend a lot of time on YouTube

YouTube is the second largest search engine in the world, just behind Google, of course. According to YouTube, hundreds of millions of hours of video are watched on YouTube every day.

3.) Videos show up in search

Aside from improving your website ranking, video is favored in search. If you can drive traffic to your video, and provide information that people desire, your video will show up on page 1.

Below is a picture of what happened when we posted a video on bad breath for Dr. Huff in Dover, OH.

videos in search

4.) Video drives engagement

Social media is a simple formula: more engagement = more views and traffic. If you can drive “likes,” comments, shares, and embeds, you will start receiving more views and followers on social channels. And, of course, this means you have more opportunity to sell and get in front of more people. In a study conducted by the Content Marketing Institute, it was found that video can drive engagement by 10 times as much as other types of content.

Are you interested in adding video to your marketing mix?

Contact Creativedge Marketing today to discuss how we can help implement video into your practices marketing strategy.


Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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