You’ve heard it by now—we’ve certainly said it enough—video can help your practice.

And it can help you for a variety of reasons. Improving your SEO to make it easier for new patients to find your practice online is huge, but video can also help you to win over that prospective patient.

Dental anxiety is a concern at the best of times, but during a pandemic, people are more nervous about visiting a new dentist than ever before. Making videos for your practice can help assuage their concerns.

Getting to watch a video featuring the dentist they’re considering seeing can help a prospective patient feel that they have a better idea of who they’ll be meeting and what to expect from them. A video tour of the practice can help with COVID-19 concerns by showing how clean and professional the office looks.

If you can do a video chat, you can make a video

In our post-COVID world, most of us have gotten familiar with video chats. They have become vital tools for business and education to keep things moving during a time when it’s difficult for people to get together. It’s likely that you’ve participated in a video chat in the last twelve months.

Most video chat software has the ability to record the chat, making them a great way to make a video quickly and easily.

Now is a great time to consider using video chat to record a short interview-style video. Have the person conducting the interview ask you questions that you’d like your potential patients to hear the answers to. This is a great chance to talk about what makes your dental practice different, what services and procedures you specialize in, and why patients should feel comfortable visiting your office during the pandemic.

You can even split up the resulting video into a number of smaller videos that can be used on social media. When the videos are properly tagged for the topics you cover, these videos can show up on Google when people in your area search for those terms.

Your phone is a video camera

Not having a video camera is no longer an excuse. Virtually every phone now can shoot video. You or someone at your office can easily use your smartphone to take patients on a tour of your office. This is a great chance to show off the equipment and procedures you have in place for preventing infection.

Do you have any special, state-of-the-art technology that sets you apart? Get it on video! Show off that CBCT or CEREC machine.

Video quality isn’t your main concern

Don’t be too concerned if your video doesn’t look like it was created by a professional. Professionally-shot video has its place, but so does video created on computers or recorded on smartphones.

Believe it or not, Google wants to see these kinds of videos, both from you and from your patients. With smartphones putting video-recording capabilities in the hands of almost everyone, this type of social video is now part of the mainstream.

You don’t have an excuse

With the tools you need easily at your disposal, you no longer have an excuse not to have videos for your practice. It’s best to have the dentist in the video, but it’s fine to have team members in some of your videos as well. Try to set aside a few minutes to make some videos and see how it helps your practice.

If you need help with an interview video, don’t be afraid to get in touch with us—we’d be more than happy to help you put together your video and get it online!

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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