Ways to Use QR Codes to Market Your Business

To Provide Information

QR Codes are extremely efficient at providing information within seconds.

The potential to use them to provide more detailed information is endless. Consider these ideas:

Only have limited ad space? Add a QR code to provide further in depth information about your product or service or more details on your special offer.

Use them on your business cards to give your clients an easy way to import your contact information into their cell phones. Don’t forget to add all your social media connection information as well (Twitter, Linkedin, Facebook, YouTube, etc.).

Have a store with products? Consider including QR Codes throughout the store to provide more information on those products clients frequently ask questions about.

Use QR Codes to give your clients access to any Free Reports or other valuable information your client needs to aid in their purchase decision making process.

To Motivate to Take Action

Use a QR Code to add that special punch that gets your client to take action. After all, they are fun. Take advantage of this novelty and make it exciting for your clients to take action on your offer, register for your event, take a survey, etc. by offering them something more with the QR Code.

Drive Traffic to Your Website

Create a QR Code that sends users directly to your website. Put this code on everything you print so your clients can instantly access your website. Consider creating different codes for different pages of your site.

Uses are Limited to Your Imagination

Here are some other quick ideas–

Use them to run a contest.

Use them for storefront displays. QR Codes are available 24/7. When you are closed, they can be working for you.

Make a skin for your laptop with a QR Code containing your contact info so people can connect where ever you happen to be using your laptop.

Put QR Codes on your promotional items–t-shirts, jackets or any item where the
imprint area is large enough.


Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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