In case you haven’t noticed, people are using their phones (and tablets) for just about everything.

80% of people use a mobile device for search and 25% search ONLY on mobile devices.

If your website does not have a user-friendly mobile format, then you are likely missing out on new patients.

If your site is mobile-friendly, here’s what you may see:

  • Higher visibility in search
  • A much better user experience (more clicks and a longer visit on your site)
  • More leads

A mobile-friendly site is designed to adapt and display in a proper format on any screen size (and is NOT a completely separate site from what viewers would see on a desktop system). A non-mobile-friendly website will not display properly on mobile devices, making it a horrible user experience.

Features of a mobile-optimized site include:

  • Larger text that is easy to read
  • Quick load time
  • Navigation that is friendly to mobile devices
  • Touch-friendly call to action and link buttons

For example, here is what the Creativedge Marketing website looks like on a phone, iPad, and desktop:

As you can see, this design offers users an easy way to navigate and consume our site on any device.

Not sure if your site is mobile-friendly? You can run a Google mobile-friendly test by going to search.google.com/test/mobile-friendly.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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