In case you haven’t noticed, people are using their phones (and tablets) for just about everything.
80% of people use a mobile device for search and 25% search ONLY on mobile devices.
If your website does not have a user-friendly mobile format, then you are likely missing out on new patients.
If your site is mobile-friendly, here’s what you may see:
- Higher visibility in search
- A much better user experience (more clicks and a longer visit on your site)
- More leads
A mobile-friendly site is designed to adapt and display in a proper format on any screen size (and is NOT a completely separate site from what viewers would see on a desktop system). A non-mobile-friendly website will not display properly on mobile devices, making it a horrible user experience.
Features of a mobile-optimized site include:
- Larger text that is easy to read
- Quick load time
- Navigation that is friendly to mobile devices
- Touch-friendly call to action and link buttons
For example, here is what the Creativedge Marketing website looks like on a phone, iPad, and desktop:
As you can see, this design offers users an easy way to navigate and consume our site on any device.
Not sure if your site is mobile-friendly? You can run a Google mobile-friendly test by going to search.google.com/test/mobile-friendly.