A person in search of a new dentist finds a local dental practice on Google and proceeds to click over to their website. When they open up the “Meet the Dentist” page, they see… “Coming soon.”
Not the best first impression.
Your Website Is a Reflection of Your Practice
Your website acts as your online representative, and the care and professionalism that goes into it (or lack thereof) can be taken as a reflection of what a patient can expect to see from your dental care.
Is your website complete? Do you have “coming soon” or “under construction” sections that have been sitting neglected for longer than you’d care to admit?
Or, perhaps a better question: Do you even *know* what kind of state your website is in? When’s the last time you looked it over—and we mean gone over it thoroughly?
# Are Prospective Patients Finding What They’re Looking For?
If a prospective patient has taken the time to click over to your website, it means they’ve come to get information to help them decide whether or not to use your services. If the information they’re looking for is missing, confusing, or unhelpful, you’ve already let them down. “Disappointed” is not the first impression you want, and it could lead them to view a competitor’s site to see if a different dentist cares enough to provide the information they’re looking for.
Is Google Impressed by Your Website?
By now, you’re probably aware of how important your website is to SEO (search engine optimization). How your website is constructed and what it contains are major factors in whether or not a prospective patient will see your practice come up in a web search.
Google, the main arbiter of what pages people see on the internet, spells it out plainly: To make a website they will recommend to their users, you need to “provide high-quality content on your pages…” “This is the single most important thing to do.”
In search results, Google wants to show its users sites that they enjoy interacting with and/or find useful. This means that if your current visitors to your site find it helpful, Google will ensure the site will get even more visitors in the future.
Give Your Website a Checkup
You recommend regular exams to your patients; your website may be overdue for one, too. Go through every section and see what your potential patients see.
Check to make sure:
- The information is correct – Is your address, office hours, etc., correct? Are the team members listed on the site the ones currently at your practice?
- Nothing is missing – Are there any placeholder pages where content should be? Are there generic pictures standing in for real photos of your practice?
- Your services are listed – Are you letting your prospective patients know about everything your practice has to offer?
- People can take the next step – Is it easy to make an appointment from your website? Do you have a chat service so people can get their questions answered immediately?
Don’t Be Afraid To Get Help!
Your website is clearly important, but most dentists are busy enough, not only with seeing their patients but with running their practice. We understand that you may not have time to personally review your website, but that doesn’t mean it should be a priority.
We can help!
Helping dentists grow their practice is what we do, and we know how to make a website that can help convert prospects to new patients (and we even offer a free guide for just that!).
If you need help with your website,get in touch with us!