While video marketing is nothing new, it has become a necessity for businesses recently. The real question is no longer “should I use video?” but, it’s “what can video marketing do for my practice?”

Companies using video have 41% more web traffic from search. (SmallBizTrends)

1.) Videos improve your search ranking

One of the most important things for your practice is to show up in search results near the top, and video can assist you in doing just that. In a recent study conducted by Comscore, it was determined that adding video to your website can increase your chances of appearing on the front page of search results by as much as 53 times!

2.) People spend a lot of time on YouTube

YouTube is the second largest search engine in the world, just behind Google (did you know that Google owns YouTube?). According to YouTube’s official blog, 1 BILLION hours of videos are being watched each day!

3.) Video drives engagement

It’s important that your content captures the attention of your prospective patient. Social media is a simple formula: more engagement = more views and traffic. If you can drive “likes,” comments, shares, and embeds, you will start receiving more views and followers on social channels. This, of course, means you’ll have more opportunity to sell and get in front of more people. In a study conducted by the Content Marketing Institute, it was found that video can drive engagement by 10 times as much as other types of content.

Video marketing is only growing. If you’re not investing in video, your practice is falling behind. If you would like to discuss how Creativedge Marketing can help create professional videos for your practice, be sure to contact us today.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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