Recently I met with a small business owner to discuss how we might be able to help market her business. After talking a bit about her current business climate, she went on to give all the reasons why someone doesn’t or won’t use her services. Additionally, she went on to say that this behavior is inherent to her particular industry in general.
I realized as she was talking, that I would be of no help to her. Her dimmed view of her own business and industry is something I would not be able to overcome with marketing. I wondered why she wanted to meet with me in the first place. Maybe she wanted me to commiserate with her, maybe she was looking for sympathy. It was all very strange to me and since I am not a mindset coach, I did my best to present how we could help. I knew though in my heart of hearts that everything I had to say was falling on deaf ears. Her mind was already made up. No marketing of any kind could ever bring her more customers because the fact of the matter is, no one will pay for her services. At least that’s what she believes. Unfortunately though, the truth is, the industry she is in is booming.
I am now counting down the days until she goes out of business. No doubt when that happens, she will blame it on the economy, the state of the industry she is in and/or anything else she can think of to alleviate the real problem—herself and her beliefs about her business.
We all can become jaded by occurrences that happen in our businesses. Some are very real, and when they happen, necessary steps need to be taken to combat and overcome them. Some though are excuses we create for why we aren’t doing the things we should be.
So are your beliefs about what is going on in your business real or make believe? Are you doing all you can to promote your business? Are you surveying or interviewing your customers to see how you are doing or what other services they might be looking for?
Are you working on cultivating a positive mindset on a daily basis? Negative beliefs beget negative results. It is a vicious cycle that will continue until your belief system is changed. Be sure you believe in what you do and believe it enthusiastically. Enthusiasm is catchy and has a way of making others believe!