With or without action from you, profiles for your practice have been created on sites such as Google, Facebook, Yelp, and many, many others. Do you have ownership of these profiles?
If you don’t know, or if you’re unsure, you may have a potential problem on your hands.
In the best case scenario, these profiles haven’t been claimed, which makes now a great time to claim and verify these profiles to ensure that you have control over what information is out there about your practice.
There are a number of less ideal possibilities, however, including lost passwords, or sites claimed through an email address that no longer exists.
You may have also paid someone to manage these listings for you in the past, in which case, they may be the owner of your account, rather than you. Getting ownership transferred to you can sometimes be a tricky business.
Again, if you don’t currently have a record of your online accounts and the logins used to access them, now would be a good time to find out.
Regardless of your involvement, these online profiles have become points of contact between the public and your practice.
Having control of them allows you to communicate with patients and potential patients—and this includes critical public relations moments such as responding to negative reviews.
At Creativedge Marketing, we are firm believers that our clients should have full ownership of all of their online accounts.
We work hard to track down these important sites and coordinate with their support teams and our clients in order to get the accounts into the right hands.
If you aren’t already doing so, consider allowing us to handle your online presence and let you know about any account ownership issues you may not be aware of.