Offers are an excellent way to attract new patients to your practice, get previous patients to schedule a new appointment, or even just help your practice during a slow month, but creating a successful promotion can be tricky.

Who are you promoting to?

The first step in creating a successful promotion is to come up with your target audience. It is much more cost-effective to promote to a select group of people than to just send a mass promotion to everyone and hope you get a response.

What do you want to accomplish?

The next step is to set a clear goal of what you want this offer to accomplish (“more money” is not an answer). Knowing the goals of the promotion will help you determine if it is a success or if it needs some changes for next time.

For example:

We want to reactivate 15% of the patients that have not scheduled an appointment with us in 2 years.

Putting it out there

In order for your promotion to work, you need to create awareness. You will want to use a variety of channels to promote your special. This will give your offer more power and opportunities for people to see your offer more than once.

Value

None of the above matters if the value of your promotion is not shared with your patients. You want the person reading the offer to stop what they’re doing and call you. You may need to test a few before getting one that works well.

Are you not sure what to do with your offers or how to get the best return on your investment?

Give us a call and we will analyze your current situation to optimize results.

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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