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How many photos do you have posted to your Google My Business listing? Do you have enough?

Why Photos on GMB Are Important

It turns out, the number of photos you have in your GMB listing is directly related to how many potential patients find your practice while searching online.

SearchEngineLand has an article covering a study of over half a million photos posted across 15,191 GMB listings, and there are some very important findings

They found that having more photos on your GMB listing can result in:

  • Being seen more in search results
  • Being seen more on Google Maps
  • More clicks to your website
  • More phone calls
  • More direction requests

How much of an increase a profile will see increases with the number of photos, but the most dramatic change was seen with businesses that had 100 or more pictures.

When compared to the average profile on Google My business, those with 100 photos or more…

  • Are viewed on Google Maps 3459% more
  • Get 2,717% more direction requests
  • Have 1,065% more clicks through to their websites
  • Get 960% more views in search
  • Get 520% more phone calls

They also found that having fewer photos than average can hurt you, as GMB profiles with only 1 photo saw…

  • 71% fewer Google Maps views
  • 75% fewer direction requests
  • 65% fewer clicks through to their websites
  • 62% fewer views in search
  • 71% fewer phone calls

A study done by Rankings.io agreed with this, finding that “the number of photos in a GMB profile also played a significant role in which profiles ranked highest.”

If there’s nothing else you take away from this, it’s that you need to have photos on your Google My Business profile if you want new patients to find you.

What’s in Your Photos Matters, Too

It can’t be overstated that Google’s aim is to provide the person performing the search with the results that most match what they’re looking for.

To be able to do this, Google attempts to gather information about your business from as many sources as possible in order to ensure it’s providing the most accurate result. They’re not just relying on the information in your profile; they’re going through your entire website to find important words and phrases.

Additionally, local search experts are finding that Google is pulling information from the contents of the photos on your GMB profile as well.

Yes, believe it or not, Google is looking at what’s in your photos to learn more about your practice. Google’s Vision AI attempts to figure out what’s in your photo and generates internal keywords that they assign to these images.

You can try the AI out yourself by going to: https://cloud.google.com/vision

The AI will not only attempt to identify objects in sees in your photos…

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…but also any industry-related terms that apply.
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This technology is continually being developed, and it’s safe to assume that the content of your photos will grow increasingly important as time goes on.

How To Get Photos

Fortunately, photos are easier to come by than ever before. Nearly everyone’s phone now has a built-in camera, making it easy to snap photos quickly.

Make sure you’ve taken pictures of your office and have them posted to Google My Business. Google especially likes to see photos that can help people recognize your practice from the outside, so pictures of any signs you have or your entrance are a great idea.

Show off some before-and-after photos (make sure they’re clearly indicated as such), to allow people to see the quality of your work. You may want to consider taking photos of any special products you offer, too, as Google will likely be able to identify these in the future.

Lastly, don’t forget to ask your patients for photos. Did you know that they can attach photos when they leave you a review on Google? Google values photos provided by people other than the owner of the business listing, so the more you can get from other people, the better. Remember: your goal is to shoot for at least one hundred photos.

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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