Why Use a Deadline and Deadline Variations

If you aren’t looking to get response from an ad, flyer, email, your website, etc then there is no need to use a deadline. But for those of us who do not have the luxury of spending our advertising dollars without inciting interest or some type of response, a deadline is absolutely critical.

Watch any infomercial and see how they use deadlines. Deadlines add urgency and stimulate response.

Here are some different ways to craft your deadline:

  • A definite date (not too far in the future)—maybe even a time such as noon or midnight when the offer will expire.
  • Within a certain amount of days—only available for the next 14 days
  • A limited number available—only 22 remain.
  • Buy now, the price will only increase the longer you wait. Good to use when marketing an event, tie in with early registrations—price continues to increase as the event draws near.
  • Buy by XX date and receive this gift—orders received after the date will not receive the gift.
  • Buy now to achieve some sort of status—notice of special sales, better discounts.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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