In this day and age, being aggressive and not afraid to go head-to-head with your competitors means you’re a shoe in, right? Wrong! You have to be different, creative. Who is your marketing competition? What ultimately sets you apart? What is Your niche’? Now we don’t mean hiding behind rocks or trees, waiting to take four or five shots and moving on. You have to stay consistent and step out of the “line up”. Know the value of your customer. What does it take to Get and Keep them. If offering a $25.00 service or product for $.99 gets you that initial client through a radical coupon campaign, then you might have just offered someone something they really needed or wanted at a steal from the competitors. Therefore, if they offer a “meet or beat” price match from your now competitive coupon, you’ve now dipped into their profit margin and made them struggle to keep that client. You’re now a gnat to them.

So what have we learned today folks? You don’t invest, and this is an investment, to make a Sale, you make a Sale to get the customer. If you bank on the fact that your loss on an item will gain you a loyal, returning customer, make sure you’re extending that personal touch when they walk in the door EVERY time as well. Give them a reason to come back. We all know Marketing is not a perfect science, but we do know that people want to feel wanted. Reward them for doing so. What better way to be thanked for your investment, than a repeat customer. So take that leap of faith, fine tune it, but stick with it. And we’re here to help you do just that! It might be the little shake up your known business needs to be unforgettable.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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