In our last post, we talked about the first marketing step dental practices need to consider: Focusing on Internal Marketing. 

Simultaneously with your internal marketing, you’ll want to work on your online presence with digital marketing.

Since all practices are individual, there is not a “one-size-fits-all” solution, but there are four key factors that all practices should be implementing.

The most important factors here are:

  1. Your Website: The job of your site is to convert visitors to patients. That’s it. The way to do this is with a story. You want your story to be simple, compelling, and engaging. It should create interest, be useful, educate, show empathy, and build trust and authority.
  2. Your Reviews: The name of the game is lots of 5-star reviews in many places. You need to have a great automated system to make this happen.
  3. Your Social Media: With the average person spending about two hours a day on it, social media offers the opportunity to connect with your followers and gain exposure to potential patients.
  4. Your Online Listings or Citations: Accurate information about your practice through online listings works by signaling to the search engines who you are, what you do, and where you are located, helping you show up higher in search results.

Got these down and read for the final step? Click here to continue.

After reviewing these items, if you feel you need to step up your game and have questions or would like to find out how we can help, schedule a free 15-minute chat with one of our marketing gurus.

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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