Your website is a critical part of getting new patients for a variety of reasons. One section that often doesn’t get the attention it deserves is the “About the Dentist” section.

When deciding on a new dentist, your website will likely be one of the first places a prospective patient will visit. They’ll want to read about you and decide whether or not you’re the person they want to entrust with their oral health. It’s critical that you make a good impression here!

Have you read your bio recently?

When’s the last time you checked on the state of the bio page of your website? A shocking number of dentists leave theirs empty—with not even a photo, just a “coming soon” or “website under construction” message. This is an instant fail when it comes to a prospective new patient.

The bare minimum

At the very least, you need a photo of yourself and your credentials. Going to the dentist tends to make a lot of people anxious, and if they can’t even find this much information about you, they’re probably not going to feel confident about choosing your practice.

But don’t feel like you’re off the hook just because your bio page has your name, photo, and where you got your DDS or DMD. This just means you’ve made it to the starting line; every dentist should be expected to at least have this much information.

Given the amount of competition, the average dentist has, a potential patient will need more than just basic credentials to convince them to pick you over the myriad of other choices available to them. You need to stand out!

Your bio is the story of who you are

When choosing a new dentist, most people want to find someone whom they feel they can trust. Your bio is your first chance at letting them get to know who you are as a person and to help them feel comfortable with who you are.

Yes, absolutely do tell them about your commitment to continuing education—but consider telling them why dentistry is so important to you. Your bio should be the story of who you are and what’s relatable about you. What makes you special?

Chances are, you already have patients that love you. What would they say are your best qualities? Are you compassionate? Have a good sense of humor that puts people at ease? Your bio is the place to share that.

And it shouldn’t all be about dentistry—again, you want patients to connect with you as a person. Make sure to share some details about your hobbies, interests, and passions.

What should your bio include?

So, to recap, the bio page on your website needs to have:

  • Your photo
  • Your credentials and continuing education

But don’t forget to tell your story as a person! Consider including:

  • Who you are as a person—what makes you, well, you?
  • Why are you a dentist?
  • What sets you apart from other dentists?
  • What is your care philosophy?
  • What are your passions and hobbies outside of work?

Get help if you need it.

Not everybody is a writer, but you don’t necessarily have to write your bio yourself. What’s important is that you provide the basic building blocks; the personal details that can only come from you and the people who know you.

If you need help putting it all together for your website, get in touch with us and we’ll be happy to help. Helping dentists succeed is what we do!

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Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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