Have you ever Googled yourself and saw your competition’s business listing higher up in search than yours? Then, at a closer look, you see lots of patient-centric information like photos, hours, special offers, and even videos. You may wonder how they got all that done. The answer is simple: they optimized their free Google My Business (GMB) listing, and Google (who loves their own stuff) rewarded them with higher search rankings.

Your Google My Business listing allows you take advantage of and grow your practice’s presence, getting your business to show up when it matters most: the moment prospective patients are searching for a dentist on Google Search and Maps.

Why You Need an Optimized Google My Business Listing

You may assume that, because you have a website with contact information, that you have a strong online presence that people will easily find in search. Since it’s so easy to find your website and contact information online, there is no need to manage your GMB listing directly…is there?

It turns out, search users are very dependent on Google to tell them what the best answer is for their search queries. Frequently, people will go no deeper when Google instantly pops up the answer they are looking for, such as recommended business listings on Google.

According to a recent report, businesses that verify their information via Google My Business are twice as likely to have customers view them as “reputable.” Google vouching for your business reduces uncertainty and encourages people to take action like calling your office or scheduling an appointment.

If you are looking to make it into the Local Map 3-Pack that dominates the top of both mobile and desktop search results, the way in is through your Google My Business listing.

So What is Google My Business?

Google My Business is a free tool that allows you to promote your business on Google Search and Maps by providing accurate and consistent information. With your Google My Business account, you can complete your profile (practice name, hours, locations, category, website), post updates, and see and respond to your patients’ reviews.

This allows you to manage the information that Google users see when they search for your business or the services that you offer. Then, when people find your business on Google Maps and Search, they will have access to accurate information about your dental practice.

Your GMB listing is one of the most important parts of your local search engine optimization.

Reach Highly Relevant and Targeted Patients

Google My Business gives you the power to attract and engage patients when they search for a dentist and the services your practice provides. Optimizing your GMB listing by filling out all the information gives your practice a presence on Google Search and Maps. Not only can you respond to reviews, but you can also post photos or special offers, and provide other information that helps search users choose your dental practice first.

You don’t want to miss the opportunity to read and respond to reviews from your patients and post photos that highlight your work. Studies show that businesses that have added photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks to their websites than businesses that don’t.

GMB Insights shows you how you can optimize your customer engagement for better results, and you can encourage more engagement by interacting with your patients from the Customers tab.

Google My Business also comes with a mobile app that is free to use. Do everything you already do with your GMB account on the mobile version. Use enhanced features to make it easier to optimize your listing on the go.

Your Google My Business listing will complement and promote your existing practice website and raise your visibility online. What? You don’t have a website? Your GMB listing includes a free professional website that you can set up in minutes.

Your GMB website is created automatically using information from your GMB listing, and auto-updates as you make changes to your profile. You can choose from a variety of site themes and offer patients multiple ways to get in touch with you, like calling or messaging.

Resources for Google My Business

When you consider that Google owns 90% of the global search market, it makes sense that you would want to take advantage of this free tool that helps you rank your business in their search engine.

Make your dental practice highly visible in search results by optimizing your Google My Business listing.

Download our Free Guide: 2020 Google My Business Optimization

Author: Kathy Jiamboi

Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.

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