Google has rolled out its August 2024 core update, and while the term “core update” might sound technical, it’s important for your dental practice to understand how it could impact your website’s visibility in search results. Here’s what you need to know, explained in straightforward terms.
What is a Google Core Update?
Google regularly updates its search algorithms to improve how it delivers relevant and quality results to users. A “core update” is a significant change to these algorithms that can affect how websites are ranked in search results. The August 2024 core update is the latest of these changes.
Key Points About the August 2024 Core Update
1. Focus on Content Quality
This update emphasizes high-quality, relevant content more than ever. For your dental practice, this means that your website should focus on providing clear, helpful information that addresses the needs and questions of your patients. This includes details about your services, patient testimonials, and easy-to-understand explanations of dental procedures.
2. Improved Understanding of Search Intent
Google is getting better at understanding what people are looking for when they search. For example, if someone searches for “best dentist near me,” Google will prioritize websites that provide specific and helpful information about local dental services. Make sure your website is optimized with clear, local information and answers to common patient questions.
3. Mobile Usability
Google continues to prioritize websites that are mobile-friendly. Many patients search for dental services on their phones, so it’s crucial that your website is easy to navigate on mobile devices. Ensure that your website loads quickly, buttons are easy to tap, and text is readable without zooming.
4. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
E-E-A-T remains a critical factor. Google wants to show search results from websites that are credible and trustworthy. For dentists, this means showcasing your qualifications, patient reviews, and any specializations you may have. Updating your Google Business Profile and ensuring consistency across online directories can also help.
5. Potential Fluctuations in Rankings
After a core update, it’s common for website rankings to fluctuate. If you notice your website moving up or down in search results, don’t panic. Give it some time, and focus on improving the quality and relevance of your content.
Action Steps for Your Dental Practice
- Review and Update Content: Take a fresh look at your website’s content. Ensure it’s up-to-date, clear, and useful for your patients. Consider adding new blog posts or FAQs that answer common patient inquiries.
- Check Mobile Usability: Test your website on a mobile device to ensure it’s user-friendly. If it’s not, talk to your web developer about making improvements.
- Enhance Local SEO: Make sure your practice’s location, hours, and contact information are clearly listed and consistent across all platforms. Encourage satisfied patients to leave reviews, as these can boost your local search visibility.
- Monitor Rankings: Keep an eye on your website’s performance over the next few weeks. If you notice significant drops in rankings, it might be worth consulting with an SEO expert to see what changes need to be made.
Google’s August 2024 core update is all about improving the quality of search results for users. By focusing on high-quality content, mobile usability, and local SEO, your dental practice can continue to attract and retain patients through effective online visibility.
If you need assistance with your website or SEO strategy, contact us at Creativedge Marketing. We’re here to help you navigate these updates and ensure your practice continues to grow.
