Reason #1
Next to a current customer, a referral is the second easiest person to sell to.
Reason #2
A referral already trusts you.
Reason #3
Referrals are the easiest and fastest way to increase business.
Reason #4
A referral is cheap to acquire.
Reason #5
A referral doesn’t haggle over the price.
Reason #6
A referral is more likely to refer themselves since that is the path by which they came to you.
Reason #7
A referral is less likely to complain.
Author: Kathy Jiamboi
Owner of Creativedge Marketing, where growth-oriented dentists find dental practice marketing strategies and advice to take their practice to a new and higher level.