Within the walls of your practice, the quality care you provide is self-evident. You put in the work, earned your qualifications, and you pour your heart into each and every day. Outside the walls of your practice, to the passing motorist, you are a name on a...
With or without action from you, profiles for your practice have been created on sites such as Google, Facebook, Yelp, and many, many others. Do you have ownership of these profiles? If you don’t know, or if you’re unsure, you may have a potential problem...
In February, I went to one of my favorite events of the year, the Traffic and Conversion Summit. This year 7,000 people attended from all over the world—too many for the hotel to handle. They had five concurrent sessions and eight timeslots each day for three days....
Online Marketing for Dentists Imagine you’re looking for a new home. You know what you want so you turn to the web to do a quick search. However, you are not impressed with what you see and quickly move on to find a house that looks much better. Your online presence...
What is content marketing and how can you begin utilizing it for your practice? Take a look at your personal social media profiles. Chances are, you’re following a brand or two on Facebook, Instagram, or Twitter. For example, on my Facebook account, I’m following...
In case you haven’t noticed, people are using their phones (and tablets) for just about everything. 80% of people use a mobile device for search and 25% search ONLY on mobile devices. If your website does not have a user-friendly mobile format, then you are likely...
