Feb 24, 2012 | Internal Marketing
[Updated 9/14/17] ONE OF THE KEYS TO SUCCESS IN BUILDING YOUR PRACTICE IS HAVING POSITIVE RELATIONSHIPS WITH YOUR PATIENTS. BUILDING RAPPORT IS ONE WAY TO CREATE SOLID, LONG-LASTING RELATIONSHIPS. Follow these four tips and you’ll be on your way to developing great...Feb 10, 2012 | Digital Marketing, Internal Marketing, Traditional Marketing
McDonald’s, Starbucks, Walmart, Disney. What common trait do these companies share? Systems. If you don’t have systems in place you will spend your time reacting to everything on a constant basis and consume much time and energy. Does your company have a...Jan 30, 2012 | Internal Marketing, Traditional Marketing
In Dale Carnegie’s ultra best-seller (multi-millions of copies have been sold), How To Win Friends and Influence People, he pinpointed what he calls, “The Biggest Secret of Dealing with People”. It is Chapter Two of the book. He identifies that the...Jan 13, 2012 | Internal Marketing, Digital Marketing, Traditional Marketing
[Updated 8/18/17] Setting up a referral program for your practice is one of the easiest ways to increase your business. It’s said that the easiest customer to sell to is a previous customer. The second easiest customer to sell to is a referral. So let’s look at...Nov 18, 2011 | Internal Marketing
[Updated 9/28/17] At some point during your career, you will have patients that go to another practice for one reason or another. It is impossible to retain every patient that walks through your doors, but there are ways to reduce the chances of someone leaving your...Oct 28, 2011 | Internal Marketing, Digital Marketing, Traditional Marketing
[Updated 10/19/17] Different yet complementary, push marketing and pull marketing can and should be used together. There are two main marketing strategies used to get new business. One is called “push” marketing and the other is “pull” marketing. The difference...