Offers are an excellent way to attract new patients to your practice, get previous patients to schedule a new appointment, or even just help your practice during a slow month, but creating a successful promotion can be tricky. Who are you promoting to? The first step...
[Updated 11/2/17] Why Your Practice Needs to Focus on the Patient Experience A couple of years ago, during a webinar, I discussed the importance of being aware of the pathway your patients follow on the way to their first appointment with you, and how the different...
The last marketing minute left us with identifying the features and benefits of your product/service and left us with the question of, “What kind of people are looking for these features in a skin-care product?” In using the skin care product example, this...
So who are your clients or patients exactly? What makes them tick? What do they value most? What products and services are they looking for that aren’t being offered anywhere else? Finding answers to these questions is essential to the success of your business....
[Updated 8/15/17] IN YOUR QUEST TO ATTRACT NEW PATIENTS, IT’S IMPORTANT TO KNOW WHY PEOPLE BUY. At our core, all any of us wants to do is fulfill our innate desires. When your marketing message focuses on the desires we are all born with, you will have a much better...
