Law #1: The Law of Expectations — Whatever you Expect you get The number one failure in businesses is the failure by the owner to communicate expectations Stress=the difference between your reality and your expectations. The bigger the difference, the greater...
[Updated 12/1/17] A key to your practice’s success is having loyal patients. Too many dentists neglect their loyal patients because they are constantly looking for new patients. But the truth is you will sell more of your services to existing patients. By...
[Updated 8/14/17] Here are 16 No Cost or Low-cost ways to market your practice or small business: 1. Broadcast Your Business Put magnets on your vehicle(s). Have shirts made made with your logo, website, and compelling message on them. Then wear your shirts everywhere...
When you have credibility it is easy to introduce new products and services with built-in demand. When you demonstrate credibility your clients, patients and even prospects are willing to put their faith in you because they see you as an authority. They don’t...
When someone is genuine, you can feel it. You can sense their passion and along with that comes trust. We believe them because they are being themselves. They are not putting on heirs or trying to conform to what they think others want them to be. In order to be...
It seems as though I see the same thing over and over in many businesses. When people first start out in their business they do everything they can to get business in the door. At this beginning stage, they have more time to market their business because there just...
